Most businesses know social media is important but feel daunted by how much they have to do to benefit from its power. But it doesn't have to be like that.
One of the best things about social media tools such as twitter and facebook is that if you're clever you can start campaigns but then move out of the way and encourage others to keep them going. VisitBritain is leading the way in using social media. It's one of only a handful of organisations, (alongside multinationals and big brands such as Adidas) to be highlighted as great examples in facebook’s guide to marketing good practice, with its LoveUK campaign.
On twitter @VisitBritain is seen as the most (we’re talking worldwide) influential tourist board on Twitter. In the latest international league of companies under the “Influencers in Travels” category, @VisitBritain came out ahead of @GoogleTravel, @VirginBlue, and @LATimesTravel. It's one of just two public sector organisations in the travel table.
My favourite aspect of VisitBritain’s social media activity is its superblog. When you consider how many people write about various aspects of Britain on a daily basis, it makes perfect sense to round up some of them and create a superblog with an at-a-glance overview launched an innovative UK travel blog VisitBritainSuperBlog.comharnessing the social-media power of 20 of the most influential travel bloggers in the world.
Using the free blogging platform WordPress, VisitBritain has brought together the leading travel bloggers from across the globe with the aim to create the UK’s most influential travel blog. Among the 20 bloggers who are providing inspirational world-class UK travel content for free, there are 11 bloggers from the Top 50 Online Travel Influencers including those in positions 1, 2 and 3, bloggers for the New York Times and the Huffington Post, Britain’s Best Travel Blogger 2011 and the third highest graded person in the UK on Twitter- second only to BBC and Guardian News. This “dream team” of bloggers are based in 14 countries around the world and provide VisitBritainSuperBlog.com with an instant, targeted Twitter following of over 400,000 and rising.
But perhaps the best news in this story is the fact that anyone can follow their example. All these channels are available for anyone to use - they're free, easy to set up and if you've got good content and stories to pass on about your destination or business, there's nothing stopping you from telling the world. Or better still, encouraging others to do so because it's the third party endorsements from visitors that are most powerful, not the tweets and "please like us" pleas from attractions and accom