I spend a lot of time advising clients to focus on local distinctiveness and what makes their place special. We know that visitors look for authenticity, love new experiences and getting an insight into other people's lives. They enjoy meeting locals who have a real passion for their area and true inside knowledge. And yet, very few places really offer this.
Sean & Tricia Hutchinson and their sons Luke and Thomas run Real Staithes, which is the best example I've ever found of a family-run business offering visitors chances to create magical memories and giving them stories to talk about.
They greet their visitors in a hidden location that only insiders are likely to know about and take them to their hut on a secret shoreline. Visitors are plied with fresh lobsters, mulled wine, delicious cake, and cheese and given an insight into another world. Sean talks fishing and wildlife, pointing out the Peregrine Falcon and Roe Deer that most of us would never normally notice, Tricia shows visitors how to make paints and dyes out of natural products found along the beach. Luke and Thomas scramble on the cliffs and foreshore, bringing back what look like balls of mud, but which turn out to be marvellous fossils. It's all very home-spun, natural, and friendly. Participants can't help but get caught up in Sean and Tricia's enthusiasm for the local area.
Since I've been back, I've shown countless friends the four fossils I found, the photographs of the lobsters and the hut - this is exactly the kind of experience many visitors look for but never find.
So many people profess to love the place where they live but so few actually manage to pass on that passion. It's great to see Real Staithes doing it so well. Some people shout about what they do, but somehow fail to do it properly. Others like the Hutchinson family just quietly get on with it, showing us all the way. Take a look at their website: they could even solve that last minute present problem with a gift voucher!